Abstract: Automatic management of demand for non-durables like electrical energy, gas, thermal energy and fresh water is provided by a two-way communication network between a Multi Utility provider (20) and many respective End-users (5). Specialized electronic boxes (27, 28) at the End-users' premises receive broadcast dowlink signals from the Multi Utility provider (20), initiate metering action and transmit to the Multi Utility Provider uplink return signals containing instant or semi-instant non-durables consumption values, thereby collectively influencing the Multi Utility provider's pricing of non-durables.