Abstract: In various embodiments, one or more servers is (collectively) endowed with a core data collection and management service, and a core content/metadata selection and propagation service, to receive from client devices automatically collected user activity associated data and in response, to select and propagate content/metadata to the client device, in a more efficient, flexible and effective manner (with high relevancy).

Abstract: In various embodiments, a client device is endowed with a client data collection and management service, a client content/metadata selection and propagation service and a client content presentation, to automatically collect user activity associated data to support a content/metadata selection and propagation service to select and propagate content/metadata more efficiently, flexibly and effectively (with high relevancy).

Abstract: Methods, apparatuses, and articles for user computing devices and a server are described herein. In various embodiments, a first computing device may receive an object or message associated with a user of a second computing device and may visually manifest the object or message to a user. In response to detecting a user interaction with the visual manifestation of the object or message, the first computing device may change the visual manifestation of the object or message to facilitate the user of the first computing device in engaging the user of the second computing device in an instant messaging conversation, the changed visual manifestation of the object or message serving as a user interface of an instant messaging client of the first computing device. In some embodiments, a server may associate an instant messaging client with the object or message and may transmit both to the first computing device.