Abstract: Systems and methods for creating automated promotions for services based upon prior appointment bookings for the current service provider or a group of service providers. A service provider or other user may limit the number of automated promotions offered, the services offered, and specify a difference between existing and new customers. Automated promotions are optimized for increasing the usage of services during off-peak times and for services with higher profit margins. Automated promotions are advertised on 3rd party sites in aggregate and summary fashion, with resulting bookings providing the specific promotion details. Embodiments allow for allocation of a portion of the booking fee from a pre-payment by the customer for automated promotions.