Abstract: To overcome the antipathy some children have to car travel, a headrest 20 for a baby seat 10 comprises a backing element in the form of a human or animal shape (e.g. a clown) having a head 21 and a body 22, the head having projecting head parts (hair, ears, horns, or the like). The body may have limbs extending from it which may be bent around the child. Either or both pairs of limbs may have fasteners (e.g. VELCRO.TM. pads) at 25 to hold them around the child. The headrest may be constructed as a container or bag, closable at 25 by a zipper or by other fasteners such as VELCRO.TM. pads.