Abstract: A multi-functional fishing lure assembly to generate visual simulation and scent, the multi-functional fishing lure assembly consists essentially of a soft, flexible and elongated body portion which has two ends, one end detachably coupled with a fishing hook, the opposite end attached integrally to an elongated tail portion, a chamber that has an opening disposed in the elongated body portion and covered by a lid portion which has slits and apertures, a volume of active ingredients that contains scent material, color material, bubbles generating material and combination thereof, which can be reloaded and reused.