Abstract: A method of providing customized delivery of applications to a user equipment (UE) is disclosed. The method comprises installing a plurality of stub application on the UE, presenting the stub applications on the user interface as if each stub application is a full application, and monitoring requests for full applications and time of subsequent installation of full applications initiated by user input. In response to passage of a predefined time period, the method further includes storing a list of recommended full applications, generating an application programming interface call sequence, initiating at least one application programming interface call from the call sequence, receiving the new stub application in response, and supplanting one of the plurality of stub application with the new stub application.