Abstract: Disclosed is a system and method for directing a customer to one of a plurality of checkout lanes in a retail store. The system includes a checkout lane selection module that is in communication with each of the plurality of checkout lanes. The checkout lane selection module is part of a computing device, such as a server, that may be resident in the retail store, or remote from the retail store. The checkout lane selection module receives lane status information from each of the plurality of checkout lanes. And the checkout lane selection module receives customer information from a customer profile and from the customer's shopping basket. The checkout lane selection module provides the customer a preferred lane selection, and/or details about each checkout lane so that the customer can make an informed choice about which checkout lane to use.

Abstract: A simulation module is embedded in a popular video game which simulates the functioning and use of one or more new subsystems. The game is chosen to be one which would possibly implement one of these subsystems in the course of the game. One such new subsystem may be a mobile payment system in which a user can pay for items using his/her smartphone. The simulation module may show a simulated mobile phone and allow the user to operate the simulated smartphone to buy items within the video game, using credits accumulated while playing the video game. The user's operation of the simulation module is monitored by a monitoring module and processed by an analysis module. This may alter the difficulty level of the game or activate or deactivate various simulations of subsystems.

Abstract: Disclosed is a system and method for directing a customer to one of a plurality of checkout lanes in a retail store. The system includes a checkout lane selection module that is in communication with each of the plurality of checkout lanes. The checkout lane selection module is part of a computing device, such as a server, that may be resident in the retail store, or remote from the retail store. The checkout lane selection module receives lane status information from each of the plurality of checkout lanes. And the checkout lane selection module receives customer information from a customer profile and from the customer's shopping basket. The checkout lane selection module provides the customer a preferred lane selection, and/or details about each checkout lane so that the customer can make an informed choice about which checkout lane to use.