Abstract: A variety of data structures, components, runtime viewers and methods are described for defining, delivering and rendering wrapped packages of cards in a manner that is particularly well suited, but not limited to, display on mobile devices. Each card may selectively include media content, and a palette of application functionality and/or supporting e-commerce related services. The cards of the wrap packages are ideally threaded together into one or more linear sequences, and authored to convey a book-like narrative that unfolds as the cards are sequentially browsed. In addition, the wrap packages are portable objects that are readily distributed, similar to other electronic messages, through e-mail, messaging, social-media, or via a variety of other electronic communication platforms. As a result, wrap packages are consumable, sharable and savable objects.

Abstract: A variety of data structures, components, runtime viewers and methods are described for defining, delivering and rendering wrapped packages of cards in a manner that is particularly well suited, but not limited to, display on mobile devices. Each card may selectively include media content, and a palette of application functionality and/or supporting e-commerce related services. The cards of the wrap packages are ideally threaded together into one or more linear sequences, and authored to convey a book-like narrative that unfolds as the cards are sequentially browsed. In addition, the wrap packages are portable objects that are readily distributed, similar to other electronic messages, through e-mail, messaging, social-media, or via a variety of other electronic communication platforms. As a result, wrap packages are consumable, sharable and savable objects.

Abstract: A variety of data structures, components, runtime viewers and methods are described for defining, delivering and rendering wrapped packages of cards in a manner particularly well suited, but not limited to, display on mobile devices. Each card may selectively include media content, a palette of application functionality and/or supporting e-commerce related services. A wrap descriptor, composed of a plurality of card descriptors defines the structure, layout and content of a set of cards that constitute the wrap. The wrap descriptor may take the form of a JSON data object. A runtime viewer that executes on the rendering computing device may be used to transform the wrap descriptor into a runtime instance of the wrap that includes the content and functionality defined by the descriptor. In some implementations, the runtime viewer creates an object graph, which may then be converted to an object model suitable for rendering on the consuming device.

Abstract: Creating and delivering a wrap package of cards as a digital companion to the release of a movie. When the wrapped package is created, the cards are preferably authored to include (i) one or more linear sequences intended to convey a book-like narrative including preferably a wide variety of multimedia content related to the movie and (ii) a palette of application functionality and/or e-commerce services. As a result, during consumption, the viewer experiences the unfolding of the narrative as the cards are sequentially browsed. With the application functionality and e-commerce services interwoven within the narrative, the wrap package has the unique ability to deliver multimedia content, interactively engage viewers, and enable the viewers to immediate participate in e-commerce, such as by purchasing tickets and other movie-related merchandise, all while consuming the wrap.

Abstract: An authoring tool for authoring wrap packages of cards. The authoring tool includes a set of tools that enable an author to create a new card of a wrap selected from a variety of card templates. In various embodiments, the card templates include textual, video, image/photo, document, gallery, chat, widgets, global components, location/GPS, transact, appointment, and end-of-wrap card templates. When a particular card template is selected, the template is then duplicated to create the new card. Thereafter, the author may author the card to include various components, content, attributes, layouts, styles triggers and/or behaviors. As the cards of the wrap are created, the authoring tool provides the author with the ability to order the sequence of the cards. The authoring tool thus enables authors to selectively create wrap packages that include media that conveys a narrative story and application functionality.

Abstract: Wrap packages of cards that integrate content and native advertising. When a wrapped package is created, the cards are selectively authored to include media content, native advertisement(s) and application functionality, typically but not necessarily, supporting e-commerce. In addition, the cards are authored into one or more linear sequences. As a result, when the wrap is consumed, the user experiences is a revealing of the media content, with the advertisement(s) and functionality intertwined therein, as the cards are sequentially browsed, analogous to the turning of the pages of a book or magazine.

Abstract: A vehicle manual wrap package for a vehicle including (a) a vehicle card identifying the vehicle, (b) one or more informational card(s) for providing media content pertinent to the vehicle, including a user manual describing operation and features of the vehicle and (c) an application function card, embedding or associating therewith, an application function for providing interaction between a representative of the vehicle manufacturer and an an owner of the vehicle when consuming the wrap package. In addition, the cards of the vehicle manual wrap package are further configured to be rendered in one or more sequences at runtime.

Abstract: A device requests a wrap package from a server. The wrap package has an original size and aspect ratio. The device automatically determines a new card size to fit its viewport having the same aspect ratio and renders each card upon its display screen. All spatial relationships between components in each card are maintained in the new card size, preserving the original impression. A server that stores a wrap package resamples at least one image on at least one card before delivering the wrap package to the device. Once the request is received from the device, the server is aware of the type of device, the optimal card size and the resolution of that device. A new size for the image is determined using current card size and optimal card size. The image is resampled to produce a new image having an appropriate size and resolution for the device.

Abstract: Creating and delivering an employee handbook, to employees of an organization, in the form of an interactive wrap package of cards. When the wrapped package is created, the cards are authored to include (a) one or more linear sequences, including a wide variety of employee-related multimedia content, such as organizational policies and/or procedures, (b) a palette of application functionality embedded, in one or more of the cards, providing two-way interaction between the employer and employee, and/or (c) at least one acknowledgement card requiring that the employee provide an electronic acknowledgement that certain policies and/or procedures have been reviewed and accepted.

Abstract: A method for using analytics to define and deliver wrap packages of cards with insight content. The method includes the steps of generating insight content by applying analytics to a set of data, inserting or associating the insight content into one or more content component container(s) included in a set of cards of a wrap package, and generating a wrap descriptor for the wrap package.

Abstract: Creating and delivering a wrap package of cards that includes media content, discount coupon(s), voucher(s), promotion(s), and/or loyalty program(s) for the purchase of goods and/or services and application functionality for implementing an e-commerce related transaction related to the goods or services. The individual cards of the wrap package are also threaded together into one or more linear sequences. Thus when consumed, the user experience when browsing the wrap is largely dictated by the author, not the viewer. Wrap packages thus have the unique ability to convey a book-like user experience that unfolds as the cards are sequentially browsed.

Abstract: Delivery of a wrap package in response to the selection of an advertisement appearing in a web page, social media feed or in an an email, text or other electronic message. In some embodiments, the advertisement may be a “cover” for the wrap package that contains an identifier associate with the wrap. When the cover is selected, the identifier is used to access and deliver the wrap package to the requesting device.

Abstract: A variety of data structures, components, runtime viewers and methods are described for defining, delivering and rendering wrapped packages of cards in a manner that is particularly well suited, but not limited to, display on mobile devices. Each card may selectively include media content, and a palette of application functionality and/or supporting e-commerce related services. The cards of the wrap packages are ideally threaded together into one or more linear sequences, and authored to convey a book-like narrative that unfolds as the cards are sequentially browsed. In addition, the wrap packages are portable objects that are readily distributed, similar to other electronic messages, through e-mail, messaging, social-media, or via a variety of other electronic communication platforms. As a result, wrap packages are consumable, sharable and savable objects.

Abstract: Creating and delivering digital music, along with related multimedia content, in the form of a wrapped package of cards. When a particular wrapped package of cards is created, the cards are selectively authored to include the digital music optionally along with a palette of related multimedia content, application functionality and/or e-commerce related services. In addition, the cards are threaded together into one or more linear sequences intended to convey a book-like experience that unfolds as the cards are sequentially browsed. As a result, the recipient has the ability to experience both the music and the related media content, including partaking in the provided application functionality and e-commerce services, as the as the cards of the wrap are browsed in the one or more linear sequences.

Abstract: Creating and delivering a digital travel companion for a traveler that is an adjunct to a ticket for travel, a reservation and/or a hospitality rental. The digital travel companion is electronically delivered to the traveler and/or customer in the form of a wrapped package of cards. The cards in the wrap are selectively authored to include (i) an itinerary card, (ii) media content and (iii) a palette of application functionality and/or e-commerce related services. In addition, the cards are arranged into one or more linear sequences. Thus, as the wrap package is consumed, the user experience is analogous to the turning of the pages of a book. In non-exclusive embodiments, the media content of the cards can further be authored to convey a narrative.

Abstract: A method for defining and delivering wrap packages of cards with custom content to target individuals. The method involves (a) defining a set of cards of a wrap package with one or more variable content container(s), (b) ascertaining if a target recipient of the wrap package has roamed into a range of a beacon, (c) identifying the target recipient in the range of the beacon, (d) associating custom content with the one or more variable content container(s) of the set of cards of the wrap package after the target recipient is identified and (e) distributing the wrap package to the target recipient, the distributed wrap package having the custom content associated with the one or more variable content container(s) of the set of cards of the wrap package respectively.

Abstract: A variety of data structures, components, runtime viewers and methods are described for defining, delivering and rendering wrapped packages of cards in a manner that is particularly well suited, but not limited to, display on mobile devices. Each card may selectively include media content, and a palette of application functionality and/or supporting e-commerce related services. The cards of the wrap packages are ideally threaded together into one or more linear sequences, and authored to convey a book-like narrative that unfolds as the cards are sequentially browsed. In addition, the wrap packages are portable objects that are readily distributed, similar to other electronic messages, through e-mail, messaging, social-media, or via a variety of other electronic communication platforms. As a result, wrap packages are consumable, sharable and savable objects.

Abstract: An authoring tool for authoring wrap packages of cards. The authoring tool includes a set of tools that enable an author to create a new card of a wrap selected from a variety of card templates. In various embodiments, the card templates include textual, video, image/photo, document, gallery, chat, location/GPS, transact, appointment, and end-of-wrap card templates. When a particular card template is selected, the template is then duplicated to create the new card. Thereafter, the author may author the card to include various components, content, attributes, layouts, styles triggers and/or behaviors. As the cards of the wrap are created, the authoring tool provides the author with the ability to order the sequence of the cards. The authoring tool thus enables authors to selectively create wrap packages that include media that conveys a narrative story and application functionality.

Abstract: A system of tools and components that enable wrap users to interact with a wrap package infrastructure, creating and improving a wrap user experience. The system and components include a wrap authoring tool, a wrap runtime viewer, a wrap asset management tool, and a wrap library. Through these tools and components, wrap users (i) contact and interact with the wrap infrastructure and (ii) are empowered with the ability to author, receive, distribute, share, view, consume, categorize, organize and distribute wrap packages, which together, enhance and define the overall wrap user experience.

Abstract: An authoring tool for authoring wrap packages of cards. The authoring tool includes a set of tools that enable an author to create a new card of a wrap selected from a variety of card templates. In various embodiments, the card templates include textual, video, image/photo, document, gallery, chat, location/GPS, transact, appointment, and end-of-wrap card templates. When a particular card template is selected, the template is then duplicated to create the new card. Thereafter, the author may author the card to include various components, content, attributes, layouts, styles triggers and/or behaviors. As the cards of the wrap are created, the authoring tool provides the author with the ability to order the sequence of the cards. The authoring tool thus enables authors to selectively create wrap packages that include media that conveys a narrative story and application functionality.