Abstract: The display assembly includes an elongated support member attached to a supporting surface upon which the display assembly is adapted for attachment. The support member includes a downwardly extending flange with at least one opening formed in the downwardly extending flange. The display assembly also includes at least one display holder adapted for releasably receiving merchandise information such that the merchandise information is presented to consumers as they move past the display assembly. The display holder includes a U-shaped clip hook which is shaped and dimensioned for releasable receipt in the opening formed in the downwardly extending flange such that the display holder is pivotally mounted to the elongated support member.