Abstract: An approach is provided for delivering advertising data. An advertising platform separates advertising data into a heavy component and a light component. The heavy component and the light component are delivered to a user equipment independently of each other by pre-loading and/or downloading the content. A trigger then causes the user equipment to compile the advertising data into an advertisement.

Abstract: An approach is provided for delivering advertising data. An advertising platform separates advertising data into a heavy component and a light component. The heavy component and the light component are delivered to a user equipment independently of each other by pre-loading and/or downloading the content. A trigger then causes the user equipment to compile the advertising data into an advertisement.

Abstract: Content requests and other communications from a client to a server may be filtered and processed by a proxy. The proxy may comprise a client-side component that determines whether the content request should be modified. The determination may be made based at least in part on predefined rules, for example. In one or more arrangements, the proxy may be part of a client device such as a mobile communication device. A content request may be modified to include additional information to obtain more tailored or customized content. Alternatively or additionally, a proxy may block content that is deemed to be inappropriate or unsuitable. Further, a proxy may add content to or remove content from a content item.