Patents by Inventor Jarvis Mak

Jarvis Mak has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Bidding agent using ad opportunity source to limit ad reach
    Patent number: 11037205
    Abstract: A method for managing a bidding process by keeping track of the sources for ad auction opportunity on the basis of an app generating the opportunity or web activity generating the opportunity. The bidding platform may limit bids on opportunities for a campaign when the successful placement of ads or opportunities from any source exceeds the source threshold set for that source.
    Type: Grant
    Filed: January 7, 2019
    Date of Patent: June 15, 2021
    Assignee: Alphonso Inc.
    Inventor: Jarvis Mak
  • Bidding Agent Using Metadata for Data Augmenter to Limit Ad Reach to Subcategories of Targeted Users
    Publication number: 20200219143
    Abstract: A method for maximizing the number of users who receive an optimal number of ad impressions including a system for augmenting ad placement data across bidding platforms that bid on ad opportunities in a real-time bidding ad exchange. The system is able to use tracking pixels in connection with a plurality of bidding platforms in order to optimize bid placements. The system may also limit reach by subcategory classification of viewership information.
    Type: Application
    Filed: January 7, 2019
    Publication date: July 9, 2020
    Applicant: Alphonso Inc.
    Inventor: Jarvis Mak
  • Bidding Agent Using Ad Opportunity Source to Limit Ad Reach
    Publication number: 20200219144
    Abstract: A method for managing a bidding process by keeping track of the sources for ad auction opportunity on the basis of an app generating the opportunity or web activity generating the opportunity. The bidding platform may limit bids on opportunities for a campaign when the successful placement of ads or opportunities from any source exceeds the source threshold set for that source.
    Type: Application
    Filed: January 7, 2019
    Publication date: July 9, 2020
    Applicant: Alphonso Inc.
    Inventor: Jarvis Mak