Abstract: According to examples, a system for coordinating and managing potential volunteers (i.e., volunteer blood donors) is disclosed. The system may include may include a processor and a memory storing instructions. The processor, when executing the instructions, may cause the system to receive partner data from one or more of a local partner and a global partner and determine a donation need based on the partner data. The processor may also cause the system to identify a pool of volunteer donors based on the donation need, build an online campaign to increase the pool of volunteer donors, and coordinate the pool of volunteer donors with the local or global partners based at least in part on a machine learning (ML) technique.