Abstract: A slidable pull-out tray for displaying merchandise in a very neat and attractive manner while making it very easy for the customers to remove a package from the display and very easy for the store proprietor to restock the merchandise. In one embodiment, the trays are self supported by cantilever brackets attached to a gondola bracket fixture. No shelves are required, thereby maximizing the total amount of goods that can be stocked within a given vertical height. In one embodiment, the floor of each tray is an open grid thereby greatly facilitating cleaning of the fixtures. Pusher paddle assemblies engage the open grid and slide along bars forming the grid.