Abstract: This disclosure details the implementation of apparatuses, methods, and systems for a media marketing planning and optimization tool (hereinafter, “MMPO TOOL”). MMPO TOOLs implement a live application whereby users may obtain sales forecast data and media planning information by submitting client specific data, such as historic sales data, media spend data, incentive/promotion data, and/or the like, to the MMPO TOOL.

Abstract: A chuck (10) has a jaw bell (20), a lower bell portion (22) surrounding a plurality of jaws (40) and a hub (28) surrounding an upper portion of a jaw stem (60). A second portion of the jaw stem extends beyond a jaw bell hub (28) and is surrounded by a compressed jaw stem spring (76). The jaw stem spring is retained between a bell hub collar (34) and a jaw stem collar (70). The force of the jaw stem spring holds the jaw bell around the jaws, holding the jaws in a closed position. A stripper (80) has an upper end (82) carried within the jaw stem. A stripper spring (90) located above the upper end of the stripper is compressed and surrounded by the jaw stem. The lower end of the stripper has a disk (84) with a frusto-conical cross-section in slidable contact with the jaws. The jaw stem spring exerts more force downward on the jaw bell than the stripper spring exerts downward on the stripper to hold the jaw bell around the jaws and the jaws closed.