Abstract: An apparatus is provided for discharging toothpaste from a toothpaste tube under control of a user. The apparatus includes a tube holder and a tube receptacle disposed within a first end of the tube holder and adapted to accept a cap end of the toothpaste tube. The apparatus further includes a set of nip rolls adapted to engage a body of the toothpaste tube and to urge toothpaste from a distal end of the toothpaste tube towards the cap end and a wheeled trolley coupled to the nip rolls on a first end and engaging a guide channel of the tube holder on a second end and adapted to maintain an alignment of the nip rolls with respect to a centerline of the tooth paste tube as the nip rolls travel along a longitudinal axis of the toothpaste tube from the distal end to the cap end.