Abstract: A computer network implemented system includes a server application linked to a computer server, wherein the server application and the computer server are operable to enable an Internet platform that enables one or more administrative users to select digital media content items from one or more content libraries to form the digital merchandise compilations, associate one or more rules related to the consumption of the digital merchandise compilations, including the rights of users or groups of users to access, retrieve, trade, transfer or otherwise use the digital merchandise compilations, or components thereof (“consumption attributes”), and enforce the one or more consumption attributes regardless of the users or groups of users, or network-connected device(s) associated with such user or groups of users. Each digital merchandise compilation constitutes a unique media object, where the actions of the users relative to the media object is defined by the consumption attributes.