Abstract: Apparatuses, methods, and storage media for providing recommendations for an advertisement campaign are described. In one instance, an apparatus for providing recommendations for an advertisement campaign may include a campaign outcome index provision engine communicatively coupled to one or more processors, to generate a campaign outcome index (COI) associated with the advertisement campaign, based at least in part on a ratio between an actual outcome key performance indicator (KPI) associated with the advertisement campaign; and a baseline outcome KPI that reflects an expected average performance of the advertisement campaign; and a recommendation engine, communicatively coupled to the one or more processors, to provide recommendations to adjust a use of advertisements in the advertisement campaign, during the advertisement campaign, based at least in part on the generated COI. Other embodiments may be described and claimed.

Abstract: An automatic braking indicator according to one example embodiment includes a sensor for detecting a plurality of accelerations of a vehicle, a processor in communication with the sensor and a brake light switch in communication with the processor. The processor receives signals from the sensor corresponding to the plurality of accelerations of the vehicle, filters the signals from the sensor to remove signals from vehicle vibrations, compares a first signal corresponding to a first acceleration of the vehicle to a first set amount and sends a brake signal to the brake light switch to turn a brake light on if the first acceleration of the vehicle is less than the first set amount.