Abstract: A method, system, apparatus, and computer program product provide the ability to utilize household connections. A device is associated with a primary household. The primary household is connected with one or more additional households. Within a primary household profile, identification information (for the one or more additional households that are connected to the primary household) are stored. Media content based on data associated with the primary and connected households is then targeted.

Abstract: A method, system, apparatus, and computer program product provide the ability to utilize household connections. A device is associated with a primary household. The primary household is connected with one or more additional households. Within a primary household profile, identification information (for the one or more additional households that are connected to the primary household) are stored. Media content based on data associated with the primary and connected households is then targeted.

Abstract: A method, apparatus, system, and computer program product provide the ability to bid for an advertising impression. Via input from an advertising purchaser, a publisher specification is defined. The publisher specification provides impression information regarding impressions desired by the advertising purchaser. An auction is conducted by receiving one or more bids (that comply with the specification) from one or more publishers. A determination is made regarding which of the one or more publishers has provided a successful bid. The advertising purchaser is enabled to provide one or more advertisements to the one or more successful bidding publishers.

Abstract: A method and system conduct an auction for advertising across multiple markets. A first market conducts a first auction for a first advertising impression. A first bid is selected as the auction winner and a ratio is computed as the first bid plus a spread to the second highest bid. The price to be paid is the lower of the first bid or the first bid multiplied by the ratio. The first bid, second bid, and spread are transmitted to a second market for a second advertising impression auction. The second market respects the rules of the first market's auction where such that if the first bid is selected as the winner, a ratio is computed as the first bid plus the spread to the next highest bid. The price to be paid for the second impression is the first bid multiplied by the new ratio.

Abstract: In one aspect, there is provided a method for polling, by a script at a browser, one or more servers by sending messages to the one or more servers. The one or more messages may solicit one or more bids for presenting an ad at the browser. The one or more messages may also enable access to information at the browser. The information may be relevant to the one or more servers making the one or more bids. The script may receive one or more responses from the one or more servers. The one or more responses include the one or more bids. The script may also evaluate the one or more bids, and select one of the bids based on the evaluation.

Abstract: A method and system conduct an auction for advertising across multiple markets. A first market conducts a first auction for a first advertising impression. A first bid is selected as the auction winner and a ratio is computed as the first bid plus a spread to the second highest bid. The price to be paid is the lower of the first bid or the first bid multiplied by the ratio. The first bid, second bid, and spread are transmitted to a second market for a second advertising impression auction. The second market respects the rules of the first market's auction where such that if the first bid is selected as the winner, a ratio is computed as the first bid plus the spread to the next highest bid. The price to be paid for the second impression is the first bid multiplied by the new ratio.

Abstract: A method and system conduct an auction for advertising across multiple markets. A first market conducts a first auction for a first advertising impression. A first bid is selected as the auction winner and a ratio is computed as the first bid plus a spread to the second highest bid. The price to be paid is the lower of the first bid or the first bid multiplied by the ratio. The first bid, second bid, and spread are transmitted to a second market for a second advertising impression auction. The second market respects the rules of the first market's auction where such that if the first bid is selected as the winner, a ratio is computed as the first bid plus the spread to the next highest bid. The price to be paid for the second impression is the first bid multiplied by the new ratio.

Abstract: A method, system, apparatus, and computer program product provide the ability to utilize household connections. A device is associated with a primary household. The primary household is connected with one or more additional households. Within a primary household profile, identification information (for the one or more additional households that are connected to the primary household) are stored. Media content based on data associated with the primary and connected households is then targeted.

Abstract: A method and system conduct an auction for advertising across multiple markets. A first market conducts a first auction for a first advertising impression. A first bid is selected as the auction winner and a ratio is computed as the first bid plus a spread to the second highest bid. The price to be paid is the lower of the first bid or the first bid multiplied by the ratio. The first bid, second bid, and spread are transmitted to a second market for a second advertising impression auction. The second market respects the rules of the first market's auction where such that if the first bid is selected as the winner, a ratio is computed as the first bid plus the spread to the next highest bid. The price to be paid for the second impression is the first bid multiplied by the new ratio.

Abstract: A method, apparatus, system, and computer program product provide the ability to bid for an advertising impression. Via input from an advertising purchaser, a publisher specification is defined. The publisher specification provides impression information regarding impressions desired by the advertising purchaser. An auction is conducted by receiving one or more bids (that comply with the specification) from one or more publishers. A determination is made regarding which of the one or more publishers has provided a successful bid. The advertising purchaser is enabled to provide one or more advertisements to the one or more successful bidding publishers.

Abstract: A method, apparatus, system, and computer program product provide the ability to bid for an advertising impression. Within an advertising exchange, an advertising bidding impression campaign to bid for the advertising impression is initialized. A desired impression quality rank is selected and a bid against the desired rank is accepted. An actual impression quality rank for an actual advertising impression in an advertising impression inventory is determined. Based on the bid and the actual impression quality rank, the actual advertising impression is awarded to the bidder.

Abstract: A method and system conduct an auction for advertising across multiple markets. A first market conducts a first auction for a first advertising impression. A first bid is selected as the auction winner and a ratio is computed as the first bid plus a spread to the second highest bid. The price to be paid is the lower of the first bid or the first bid multiplied by the ratio. The first bid, second bid, and spread are transmitted to a second market for a second advertising impression auction. The second market respects the rules of the first market's auction where such that if the first bid is selected as the winner, a ratio is computed as the first bid plus the spread to the next highest bid. The price to be paid for the second impression is the first bid multiplied by the new ratio.

Abstract: A method, apparatus, system, and computer program product provide the ability to select and display advertisements. A request for advertisements is issued to an advertisement server. An advertisement package comprised of a set of advertisements is received from the advertisement server. The set of advertisements from the advertisement package are loaded. Advertisements in the set of advertisements are delivered for display by display devices. The advertisements that are displayed are tracked in a log that is uploaded to the advertisement server.

Abstract: A real-time-bidding process that includes security mechanisms that limits access to various aspects of the bidding process including communications between bidders, the user browser, and the auctioneer, and the content of bids received and utilized by the user browser.

Abstract: A method and system provide the ability to deliver event-based information and providing an event venue recommendation. An event site is established that corresponds to an event that multiple persons attend and is an electronic repository for content related to the event. Content is received from an attendee of the event and is used to populate the event site. A graphical user interface of a map may be populated with a representation of the event and provides navigation capabilities for a user to locate different events on the map. An event is selected in the map and based thereon, content from the event is delivered to a user. The content may also be analyzed to extrapolate information about the attendee. Based on the extrapolated information, a candidate event location may be determined and transmitted as an event venue recommendation.

Abstract: A system, method, and article of manufacture provide the ability to manage event-based information/content. A client application uploads information about an event to an event application executing on a server. The event application manages information for an event site that corresponds to an event that multiple persons attend and is an electronic representation of the event. The event application receives the uploaded information and manages client access to the uploaded information.

Abstract: A method, system, and computer program product provide the ability to display a recommendation. A first user profile for a first user and a second profile are obtained. The first user profile is compared to the second profile to find similar properties. A recommendation is determined based on the similar properties. The recommendation is displayed to the first user.

Abstract: A method and system conduct an auction for advertising across multiple markets. A first market conducts a first auction for a first advertising impression. A first bid is selected as the auction winner and a ratio is computed as the first bid plus a spread to the second highest bid. The price to be paid is the lower of the first bid or the first bid multiplied by the ratio. The first bid, second bid, and spread are transmitted to a second market for a second advertising impression auction. The second market respects the rules of the first market's auction where such that if the first bid is selected as the winner, a ratio is computed as the first bid plus the spread to the next highest bid. The price to be paid for the second impression is the first bid multiplied by the new ratio.

Abstract: A real-time-bidding process that includes security mechanisms that limits access to various aspects of the bidding process including communications between bidders, the user browser, and the auctioneer, and the content of bids received and utilized by the user browser.

Abstract: A method and system provide the ability to select media content and an advertisement to be displayed by a user/user device. In response to a received request for media content (e.g., by a broadcast programming provider or content provider) from a particular user device (e.g., a subscriber receiver station or thin client device), a real-time auction is conducted to select a winning advertisement. The auction includes the dynamic request and receipt of a bid, a determination of the winning bid, and the providing of the winning advertisement to be displayed with the media content.