Abstract: Recommendations for media assets based on product similarities are provided. In some embodiments, a recommendation can be determined using asset-to-asset similarity information that can be obtained by mapping media assets to products and further mapping products to media assets based at least on the prior mapping. In addition, product similarity information can be leveraged to generate groups of media assets for different categories of similarity present in the product similarity information. Such groups can be identified, for example, by using the mapped products to media assets as applied to the different categories. Further a diverse arrangement of media assets can be generated by selecting media assets from the groups according to a defined selection rule.