Abstract: A display apparatus is provided for displaying a sample product with a display shelf. Included in the display apparatus is an upper housing member having an upper surface and a socket disposed on the upper surface. The socket is configured for accommodating an insertion of the sample product for loosely supporting the sample product during display. A lower housing member is attached to the upper housing member, and has a tethering device configured for connecting the sample product to the display apparatus under the action of a windup reel. The upper housing member includes a mounting block configured for being removably mountable under the display shelf and attachable on and depending from a front edge of the display shelf, such that the sample product inserted into the socket is accessible by a customer.

Abstract: A display apparatus is provided for displaying a sample product with a display shelf. Included in the display apparatus is an upper housing member having an upper surface and a socket disposed on the upper surface. The socket is configured for accommodating an insertion of the sample product for loosely supporting the sample product during display. A lower housing member is attached to the upper housing member, and has a tethering device configured for connecting the sample product to the display apparatus under the action of a windup reel. The upper housing member includes a mounting block configured for being removably mountable under the display shelf and attachable on and depending from a front edge of the display shelf, such that the sample product inserted into the socket is accessible by a customer.