Abstract: Low hydroxyl value dibenzoate plasticizer for use in a reactive polyurethane composition, including but not limited to thermoplastic and thermoset polyurethanes, wherein the plasticizer is particularly useful in TPU's, a reactive polyurethane adhesive or sealant, or a tastable polyurethane article and achieves comparable or improved properties, including without limitation compatibility, color, exudation, optical properties, MVTR, hardness, tensile strength, tear strength, rebound, compression set, and solvent swell, when compared with that achieved with traditional plasticizers, including other benzoate esters, used in polyurethane compositions.