Abstract: An improved display structure is provided for displaying articles in confined spaces. The display structure includes two vertical supports that may be placed on the floor or suspended from a ceiling. A horizontal frame member extends between the two vertical supports. The horizontal frame member includes at least three distinct portions including an upper rectangular frame for the display of product indicia, a middle horizontal display area ideally suited for pegboard-type display and a lower horizontal hanging area for hanging products. When the display structure is mounted to the floor, the lower area between the two vertical supports may be used for displaying additional products or the display structure may be constructed around an existing counter, display or cashier's station.