Abstract: Disclosed are various embodiments for providing a unique user experience for a user account interacting with an electronic commerce site by dynamically generating content that is organized and presented according to a strategy and/or a user context for a given shopping experience and allowing the user associated with the user account to rearrange the ordering of the displayed content. A user interacting with the electronic commerce system can be provided an interactive experience that is uniquely tailored for a specific user account according to type and arrangement of the content that is presented to each user associated with the user account. The user can further rearrange and/or specify the positioning of the content via user interactions (e.g., pinning a user interface element to indicate a preferred position, dragging a user interface element to a different location on a user interface, etc.).