Abstract: Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for obtaining information regarding a plurality of conversion paths that each end with a conversion interaction, wherein each conversion path includes one or more user interactions that include a plurality of dimensional data related to the user interaction. For each conversion path, it is determined if the conversion path includes a particular user interaction, a first position of the particular user interaction, and the number of user interactions of the conversion path. The conversion paths are grouped based upon if the conversion path includes the particular user interaction. For each conversion path group, an average position of the particular user interaction and an average path length based upon the path length of the conversion paths is computed. Data regarding the average position of the particular user interaction and the average path length is provided.