Abstract: According to an embodiment of the present invention, an automated computer implemented method and system for providing targeted content in real-time comprises a web and application server that identifies one or more user interactions from a user on a website hosted by an entity; a processor that receives the one or more user interactions and converts the one or more user interactions into one or more real-time attributes; and an engine that identifies customized content for the user from a remote processor, adjusts the customized content based on the one or more real-time attributes, and generates an output comprising the customized content for display on the website for the user in real-time.

Abstract: According to an embodiment of the present invention, an automated computer implemented method and system for providing targeted content in real-time comprises a web and application server that identifies one or more user interactions from a user on a website hosted by an entity; a processor that receives the one or more user interactions and converts the one or more user interactions into one or more real-time attributes; and an engine that identifies customized content for the user from a remote processor, adjusts the customized content based on the one or more real-time attributes, and generates an output comprising the customized content for display on the website for the user in real-time.

Abstract: The invention provides a system and method to perform financial transactions. The system may be in the form of a tangibly embodied computer processor maintained by a primary financial entity. In one embodiment, the system inputs a transaction request and performs processing of the transaction request to authorize the transaction. Such processing may include (1) determining if the transaction request satisfies a set of rules; (2) inputting aggregated data to determine a risk associated with the transaction request, the aggregated data including data associated with (a) an account of the first customer maintained by the primary financial entity, and (b) at least one account of the first customer maintained by a secondary financial entity; (3) upon determining that (a) the transaction does satisfy the set of rules and (b) that the risk associated with the transaction request satisfies a threshold value, the system authorizing the transaction request.