Abstract: A media distribution system includes a plurality of media clips that each includes at least one media personality. A media classification file defines a personality media selection parameter that includes a list of the media personalities included in the plurality of media clips. A database functions to associate each of the plurality of media clips with at least one of the media personalities, and a time-length of each of the plurality of media clips. A goal seeking engine receives a desired media personality, and a desired play length, and functions to choose select media clips from the plurality of media clips that together include the media personality and the sum of the time-lengths of the select media clips approximately equals the desired play length.