Abstract: Some implementations of the invention provide methods, devices and systems for acquiring patron data in real time. A plurality of networked cameras may be used to acquire information regarding casino patrons. The cameras may include “smart cameras” having an integrated machine vision system. The real-time information may be used to populate one or more databases of a player loyalty program. Patron information may also be used to determine trends associated with patron demographics, with levels of a player loyalty program, etc. Some implementations of the invention involve monitoring patron event data and determining when predetermined events of interest occur. When a defined event occurs, patron data relating to the associated patron may be monitored, analyzed and used to populate one or more player loyalty databases. In some implementations, patron data acquired prior to the time of the defined event may also be analyzed and used.

Abstract: An integrated computing device (tool) and method is disclosed, for creating a casino gaming floor layout, analyzing the layout from the simulated point of view of a patron within the floor, and assessing the performance of the layout in real time or with historical data.

Abstract: Some implementations of the invention provide methods, devices and systems for acquiring patron data in real time. A plurality of networked cameras may be used to acquire information regarding casino patrons. The cameras may include “smart cameras” having an integrated machine vision system. The real-time information may be used to populate one or more databases of a player loyalty program. Patron information may also be used to determine trends associated with patron demographics, with levels of a player loyalty program, etc. Some implementations of the invention involve monitoring patron event data and determining when predetermined events of interest occur. When a defined event occurs, patron data relating to the associated patron may be monitored, analyzed and used to populate one or more player loyalty databases. In some implementations, patron data acquired prior to the time of the defined event may also be analyzed and used.

Abstract: An integrated computing device (tool) and method is disclosed, for creating a casino gaming floor layout, analyzing the layout from the simulated point of view of a patron within the floor, and assessing the performance of the layout in real time or with historical data.

Abstract: An integrated computing device (tool) and method for creating a floor layout, analyzing the layout from the simulated point of view of a patron within the floor, and assessing the performance of a layout in real time or with historical data.

Abstract: An integrated computing device (tool) and method for creating a floor layout, analyzing the layout from the simulated point of view of a patron within the floor, and assessing the performance of a layout in real time or with historical data.

Abstract: Methods and systems for performing comprehensive predictive analysis and modeling in a wager gaming environment are provided. Statistical calculations for deriving predictive values for a patron behavior in a casino or gaming environment may include various criteria, including but not limited to wager gaming activities, resort/hotel usage, dining/meals, non-gaming point of sale transactions, entertainment expenditures, coupon/prize redemption, “comps” provided, etc. In some implementations, a plurality of predictive models may be used. One or more criteria may be used to evaluate and/or rank the predictive models. For example, such an evaluation and/or ranking may be based, at least in part, on a correlation coefficient or a function thereof. In some such implementations, an evaluation and/or ranking may be based, at least in part, on a comparison of the coefficient of determination, R2, corresponding to each predictive model.

Abstract: Some implementations of the invention provide methods, devices and systems for acquiring patron data in real time. A plurality of networked cameras may be used to acquire information regarding casino patrons. The cameras may include “smart cameras” having an integrated machine vision system. The real-time information may be used to populate one or more databases of a player loyalty program. Patron information may also be used to determine trends associated with patron demographics, with levels of a player loyalty program, etc. Some implementations of the invention involve monitoring patron event data and determining when predetermined events of interest occur. When a defined event occurs, patron data relating to the associated patron may be monitored, analyzed and used to populate one or more player loyalty databases. In some implementations, patron data acquired prior to the time of the defined event may also be analyzed and used.

Abstract: A computer-implemented system and method for customer contact management is disclosed herein. The method includes storing, within a memory arrangement, player information relating to a plurality of players. The method further includes displaying, upon the output device, a player detail view containing at least a portion of the player information pertinent to a given player. Also displayed upon the output device is a scheduled calls list including at least one scheduled call corresponding to the given player. The method further includes updating a history of contact associated with the given player upon completion of the scheduled call wherein the history of contact is stored within the memory arrangement as a portion of the player information.

Abstract: A computer-implemented system and method for customer contact management is disclosed herein. The method includes determining locations of a plurality of players within an establishment. A subset of these players is identified by filtering transaction data characterizing the players in accordance with defined criteria. The method further includes displaying locations of the subset of the plurality of players, and initiating contact with at least one player included within the subset of the plurality of players.

Abstract: A computer-implemented system and method for gathering data from a plurality of properties. The system includes a plurality of data warehouses and each of the warehouses is located at a corresponding one of the plurality of properties. A central server unit is operatively connected to the plurality of data warehouses, and is configured to receive patron data and gaming machine data from each of the plurality of data warehouses, and to combine the patron data and said gaming machine data with corresponding property characteristics from each of the plurality of warehouses so as to generate a combined dataset. In variations of the invention, the patron, machine and property data is organized into a multi-dimension data model so that combinations of the patron, machine and said property data to be displayed vis-á-vis one another.

Abstract: A computer-implemented system and method for selecting awards to be offered to patrons of an establishment. The inventive system is configured to maintain a patron database storing patron information relating to a plurality of patrons and historical transaction information involving the patrons. The system also monitors substantially current transaction activity of patrons. The system assigns a profile to patrons based upon the historical transaction information pertinent to the respective patrons and the current transaction activity of the respective patrons. The system then matches awards to the profiles of the respective patrons.

Abstract: A computer-implemented system and method for customer contact management is disclosed herein. The inventive system is configured to retain contact information for patrons registered with a particular commercial entity, such as a gaming establishment, and to track the preferences of these customers. Such preferences may include, for example, stated preferences with regard to particular casino games, leisure activities, and offers redeemed. In addition to recording stated preferences, the system determines actual preferences based upon data included within a data warehouse. Based on these preferences and other customer information, reports facilitating the scheduling and analysis of contacts made with these customers may be generated and displayed in order to ensure appropriate allocation of customer service and hosting resources.

Abstract: A computer-implemented system and method for creating a promotional campaign is disclosed herein. The disclosed method includes maintaining a database of information pertaining to a set of customers. A first segment definition corresponding to a first segment population composed of ones of the customers is created. The method further includes associating a first offer with the first segment definition. An offer distribution mode may also be associated with the first segment definition such that the first offer and first offer distribution mode are associated with the campaign. Expected results of the campaign may then be generated. In a particular embodiment a geographic distribution of the first segment population is displayed in connection with generation of the expected campaign results.