Abstract: A viewer may directly interact with a 3D object that is virtually placed in a physical location in a video scene. Initially, the object appears as an integral part of the original video scene and does not interfere with the general viewer's experience of the program. A viewer may initiate interaction with the object using an input device. An interested viewer may navigate through the object's architecture based on the viewer's interest. For example, the viewer may drag the object to a new physical insertion point in the scene. The user may rotate the 3D object into different orientations and zoom in. Each orientation of the object, if selected by the viewer, may invoke a new linked object in the predefined architecture. For example, the viewer may walk through the linked objects in the predefined architecture or observe an object at an increasing level of detail.

Abstract: Methods and systems for triggering an in-program display event are provided. In an embodiment, a method for triggering an in-program display event may include perfotining a video content analysis of a program display. The method may also include determining a display event trigger in real time based on the video content analysis. The method may further include displaying a display event in the program display based on the display event trigger. In some cases, the display event may be an interactive session. In another embodiment, a system for triggering an in-program display event may include a trigger mechanism and an insertion module.

Abstract: A viewer may directly interact with a 3D object that is virtually placed in a physical location in a video scene. Initially, the object appears as an integral part of the original video scene and does not interfere with the general viewer's experience of the program. A viewer may initiate interaction with the object using an input device. An interested viewer may navigate through the object's architecture based on the viewer's interest. For example, the viewer may drag the object to a new physical insertion point in the scene. The user may rotate the 3D object into different orientations and zoom in. Each orientation of the object, if selected by the viewer, may invoke a new linked object in the predefined architecture. For example, the viewer may walk through the linked objects in the predefined architecture or observe an object at an increasing level of detail.