Abstract: Systems and methods are described herein that enable a user (e.g., a developer) to develop an interactive media object. The interactive media object may be suitable for embedding in a digital book, a web page, or other application. A user may be provided with a graphical user interface that enables a user to add one or more components to the interactive media object. For example, a user may be enabled to provide a background image. The user may be further enabled to insert a foreground image and/or one or more overlay(s) (i.e., an image that can be toggled on or off by the user) over the background image. The user may further be able to insert “hotspots” and/or filmstrips over the background image, foreground image, and/or the overlay(s). A bundler may be provided that assembles the one or more components into the interactive media object.