Abstract: The present invention relates to a system for integrating ecommerce and social networking site on a single web-based platform, wherein web-programs/applications can be developed using a web-application development framework. Specifically, the present invention relates to a system for connecting buyers, sellers/retailers and users sharing common interest related to products and services via an integrated communication platform. The web-application acts as an intermediary that aggregates users digital activities and provides them with a secured and ubiquitous reserve for personal content.