Patents by Inventor Jayant Kadambi

Jayant Kadambi has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 9930424
    Abstract: A system and method leverage survey data to segment viewers to associate the viewers to television programs. The viewer associations resulting from classification are advantageously employed by advertisers to increase the penetration of the advertising to the consuming public, cost effectiveness of the advertising, brand acceptance, and the like, by targeting the classified viewers through the associated content provider websites.
    Type: Grant
    Filed: March 14, 2013
    Date of Patent: March 27, 2018
    Assignee: YuMe, Inc.
    Inventors: Ayyappan Sankaran, Jayant Kadambi, Halim Damerdji
  • Publication number: 20160267521
    Abstract: A system and method for electronically monitoring audience attentiveness and receptiveness including: collecting user data concerning a running of and interaction with, media content received via the first network interface by a user of the network terminal; converting the collected user data into user metrics; and analyzing the data to create at least one user Brand Affinity Index (BAI) score for the network terminal user.
    Type: Application
    Filed: November 6, 2014
    Publication date: September 15, 2016
    Inventors: Ayyappan SANKARAN, Jayant KADAMBI, Ayusman SARANGI, Halim DAMERDJI
  • Patent number: 9129308
    Abstract: The present invention provides method and system for associating an advertisement with one or more content on Internet. The method comprising gathering one or more feeds associated with the one or more content from a plurality of content. The method further comprises categorizing the one or more content into at least one general web-based category belonging to a set of general web-based categories based on the one or more feeds. Thereafter, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based categories are translated to a pre-defined category. Finally, the advertisement is associated with the one or more content in one or more pre-defined categories based on at least one predetermined criterion.
    Type: Grant
    Filed: September 8, 2014
    Date of Patent: September 8, 2015
    Assignee: YuMe, Inc.
    Inventors: Ayyappan Sankaran, Jayant Kadambi
  • Patent number: 9106955
    Abstract: A system and method for displaying a multimedia content over a network is provided. The multimedia content comprises a standard-content part and a customized-content part. The customized-content part comprises one or more multimedia components. The method comprises the steps of selecting one or more of the multimedia components based on a predetermined set of preferences to obtain a multimedia component set comprising one or more multimedia components. The method further comprises customizing dynamically one or more of the multimedia components belonging to the multimedia component set based on the predetermined set of preferences. Thereafter, the method integrates the multimedia components to obtain the customized-content part. Further, the customized-content part is associated with the multimedia content and the multimedia content is displayed with the customized-content part.
    Type: Grant
    Filed: August 25, 2014
    Date of Patent: August 11, 2015
    Assignee: YuMe, Inc.
    Inventors: Ayyappan Sankaran, Jayant Kadambi
  • Publication number: 20150025948
    Abstract: An example brand aware advertising system includes: (a) an advertising server interface operative to receive an advertisement request from an advertisement requestor; (b) a brand affinity engine coupled to the advertising server interface and operative to develop a brand affinity list from the advertisement request; and (c) an advertisement matching engine operative to provide a result to the advertising server interface if there is a match with the brand affinity list which can then be provided to the advertisement requestor. An alternate example embodiment further includes a brand aware ad exchange server operative to receive the brand affinity list from the advertisement matching engine if there is no match and to provide a result to the advertising server which is one of an advertisement and a null.
    Type: Application
    Filed: July 19, 2013
    Publication date: January 22, 2015
    Applicant: YuMe, Inc.
    Inventors: Ayyappan Sankaran, Frank Barbieri, Jayant Kadambi, Halim Damerdji
  • Publication number: 20140379445
    Abstract: The present invention provides method and system for associating an advertisement with one or more content on Internet. The method comprising gathering one or more feeds associated with the one or more content from a plurality of content. The method further comprises categorizing the one or more content into at least one general web-based category belonging to a set of general web-based categories based on the one or more feeds. Thereafter, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based categories are translated to a pre-defined category. Finally, the advertisement is associated with the one or more content in one or more pre-defined categories based on at least one predetermined criterion.
    Type: Application
    Filed: September 8, 2014
    Publication date: December 25, 2014
    Inventors: Ayyappan Sankaran, Jayant Kadambi
  • Publication number: 20140278921
    Abstract: A method for determining changes in brand awareness after exposures to on-line advertisements includes: first selecting and monitoring a test group including a first plurality of members and a control group including a second plurality of members from a pool of users, whereby the first plurality of members and the second plurality of members do not overlap; second exposing the test group, but not the control group, to an advertisement associated with a brand; third conducting surveys of the first plurality of members and the second plurality of members with respect to the brand; and fourth analyzing the monitoring of the test group and the control group to determine a brand lift index with respect to the advertisement.
    Type: Application
    Filed: March 14, 2013
    Publication date: September 18, 2014
    Inventors: Ayyappan Sankaran, Jayant Kadambi, Halim Damerdji
  • Publication number: 20140282710
    Abstract: A system and method leverage survey data to segment viewers to associate the viewers to television programs. The viewer associations resulting from classification are advantageously employed by advertisers to increase the penetration of the advertising to the consuming public, cost effectiveness of the advertising, brand acceptance, and the like, by targeting the classified viewers through the associated content provider websites.
    Type: Application
    Filed: March 14, 2013
    Publication date: September 18, 2014
    Applicant: YuMe, Inc.
    Inventors: Ayyappan Sankaran, Jayant Kadambi, Halim Damerdji
  • Patent number: 8832104
    Abstract: The present invention provides method and system for associating an advertisement with one or more content on Internet. The method comprising gathering one or more feeds associated with the one or more content from a plurality of content. The method further comprises categorizing the one or more content into at least one general web-based category belonging to a set of general web-based categories based on the one or more feeds. Thereafter, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based categories are translated to a pre-defined category. Finally, the advertisement is associated with the one or more content in one or more pre-defined categories based on at least one predetermined criterion.
    Type: Grant
    Filed: September 9, 2010
    Date of Patent: September 9, 2014
    Assignee: Yume, Inc.
    Inventors: Ayyappan Sankaran, Jayant Kadambi
  • Patent number: 8819712
    Abstract: A system and method for displaying a multimedia content over a network is provided. The multimedia content comprises a standard-content part and a customized-content part. The customized-content part comprises one or more multimedia components. The method comprises the steps of selecting one or more of the multimedia components based on a predetermined set of preferences to obtain a multimedia component set comprising one or more multimedia components. The method further comprises customizing dynamically one or more of the multimedia components belonging to the multimedia component set based on the predetermined set of preferences. Thereafter, the method integrates the multimedia components to obtain the customized-content part. Further, the customized-content part is associated with the multimedia content and the multimedia content is displayed with the customized-content part.
    Type: Grant
    Filed: January 8, 2007
    Date of Patent: August 26, 2014
    Assignee: Yume, Inc.
    Inventors: Ayyappan Sankaran, Jayant Kadambi
  • Publication number: 20120047027
    Abstract: With the popularity of computers and micro-processor based entertainment and communication equipments, information gathering once took place in the library and marketplace is replaced with computer searches gathering needed information from around the globe. Understanding this new trend of information gathering by the masses, many commercialized information distributors resort to elaborate methods and systems of information distribution. However, despite of this proliferation of new technology, many commercialized information distributors are unknowingly imposing the limitations of information distribution of previous generations on the new technology. This invention removes these limitations and implements a system and method to more fully utilize the potentials of the new technology.
    Type: Application
    Filed: August 20, 2010
    Publication date: February 23, 2012
    Inventors: Jayant Kadambi, Ayyappan Sankaran, Michael Lu, Yogesh Dandekar
  • Publication number: 20110320261
    Abstract: An Internet advertising locus scoring system including a locus metrics database, a locus parameters database, a scoring engine and a system controller coupled to the locus metrics database, the locus parameters database and the scoring engine. The locus metrics database and the locus parameters database may be at least partially linked and may be at least partially distributed. In an embodiment, the scoring engine may include a weight function operating on at least some of the locus metrics.
    Type: Application
    Filed: June 18, 2011
    Publication date: December 29, 2011
    Inventors: Jayant Kadambi, Ayyappan Sankaran
  • Publication number: 20110313855
    Abstract: A system for automated resource allocation includes a client computer provided with a network interface, a plurality of resource server systems each provided with a network interface, and an operation server system provided with a network interface. In an embodiment, set forth by way of example and not limitation, the operation server system can be configured to obtain client parameters from the client computer for a fulfillment campaign, obtain resource parameters from the plurality of resource server systems, obtain operational parameters relevant to the fulfillment campaign, and allocate among the plurality of resource server systems in accordance with at least some of the client parameters, the resource parameters and the operational parameters to implement the fulfillment campaign.
    Type: Application
    Filed: June 16, 2010
    Publication date: December 22, 2011
    Inventors: Ayyappan Sankaran, Jayant Kadambi, Michael Lu
  • Patent number: 7945555
    Abstract: The present invention provides method and system for categorizing a content published on Internet. The method comprising gathering one or more feeds associated with the content. The method further comprises extracting contextual information from the one or more feeds. Thereafter, the content is categorized into one or more general web-based categories belonging to a set of general web-based categories. The categorizing step further comprises performing a semantic analysis of the contextual information that yields a keyword string. The content is classified into the one or more general web-based category based on the keyword string. Finally, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based category is translated to a pre-defined category that is relevant to an end user.
    Type: Grant
    Filed: December 27, 2007
    Date of Patent: May 17, 2011
    Assignee: Yume, Inc.
    Inventors: Ayyappan Sankaran, Jayant Kadambi, Matthew D Shaver
  • Publication number: 20100332323
    Abstract: The present invention provides method and system for associating an advertisement with one or more content on Internet. The method comprising gathering one or more feeds associated with the one or more content from a plurality of content. The method further comprises categorizing the one or more content into at least one general web-based category belonging to a set of general web-based categories based on the one or more feeds. Thereafter, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based categories are translated to a pre-defined category. Finally, the advertisement is associated with the one or more content in one or more pre-defined categories based on at least one predetermined criterion.
    Type: Application
    Filed: September 9, 2010
    Publication date: December 30, 2010
    Applicant: YUME INC.
    Inventors: Jayant Kadambi, Ayyappan Sankaran
  • Patent number: 7853601
    Abstract: The present invention provides method and system for associating an advertisement with one or more content on Internet. The method comprising gathering one or more feeds associated with the one or more content from a plurality of content. The method further comprises categorizing the one or more content into at least one general web-based category belonging to a set of general web-based categories based on the one or more feeds. Thereafter, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based categories are translated to a pre-defined category. Finally, the advertisement is associated with the one or more content in one or more pre-defined categories based on at least one predetermined criterion.
    Type: Grant
    Filed: December 27, 2007
    Date of Patent: December 14, 2010
    Assignee: Yume, Inc.
    Inventors: Jayant Kadambi, Ayyappan Sankaran
  • Patent number: 7853617
    Abstract: A method to enable dynamic modification of metadata in a content, the method comprising of constructing the content (305, 505) received from a plurality of content providers, determining a set of rules based on a criterion (310, 405) and sending the content and the set of rules (315, 410, 510) separately. At a receiver end, the set of rules are applied to the content (610, 710) to obtain a resulting content and the resulting content is displayed (615, 715) on a display unit.
    Type: Grant
    Filed: March 14, 2010
    Date of Patent: December 14, 2010
    Assignee: Yume, Inc.
    Inventors: Jayant Kadambi, Ayyappan Sankaran, Yogesh Dandekar, Vijay Kaushik, Murali Shankar
  • Publication number: 20100174781
    Abstract: A method to enable dynamic modification of metadata in a content, the method comprising of constructing the content (305, 505) received from a plurality of content providers, determining a set of rules based on a criterion (310, 405) and sending the content and the set of rules (315, 410, 510) separately. At a receiver end, the set of rules are applied to the content (610, 710) to obtain a resulting content and the resulting content is displayed (615, 715) on a display unit.
    Type: Application
    Filed: March 14, 2010
    Publication date: July 8, 2010
    Inventors: Jayant Kadambi, Ayyappan Sankaran, Yogesh Dandekar, Vijay Kaushik, Murali Shankar
  • Patent number: 7716248
    Abstract: A method to enable dynamic modification of metadata in a content, the method comprising of constructing the content (305, 505) received from a plurality of content providers, determining a set of rules based on a criterion (310, 405) and sending the content and the set of rules (315, 410, 510) separately. At a receiver end, the set of rules are applied to the content (610, 710) to obtain a resulting content and the resulting content is displayed (615, 715) on a display unit.
    Type: Grant
    Filed: May 15, 2006
    Date of Patent: May 11, 2010
    Assignee: Yume Inc.
    Inventors: Jayant Kadambi, Ayyappan Sankaran, Yogesh Dandekar, Vijay Kaushik, Murali Shankar
  • Patent number: 7650312
    Abstract: A method and a system for securely transmitting a digital content in a digital right management (DRM) network, the method comprising partitioning the digital content into a plurality of fragments. The method further comprises associating each fragment with a license key. Each fragment is encrypted with the corresponding license key and are sent to an electronic device in response to receiving a request for the digital content.
    Type: Grant
    Filed: May 15, 2006
    Date of Patent: January 19, 2010
    Assignee: Yume Networks, Inc.
    Inventors: Ayyappan Sankaran, Jayan Ramankutty, Jayant Kadambi