Abstract: Example embodiments described herein may relate to pricing contracts for a display advertising system utilized, for example, in Web-based advertising.

Abstract: The present invention is directed to a system and method for optimizing an advertisement plan for allocating advertisements to a contract in a network-based environment. The system and method includes determining a shadow price for an advertisement placement where the advertisement placement is associated with a user having defined characteristics. The system and method includes determining a contract price for the advertisement placement relative to a plurality of advertisement contracts for the user having the defined characteristics. The system and method includes determining an advertisement plan for allocating an advertisement to a given contract on the basis of the shadow price and the contract price. The system and method includes presenting a given advertisement associated with the given contract according to the advertisement plan on network-based output.

Abstract: Generally, embodiments of the present invention provide for methods, systems and computer program products for utilizing date constraints in an advertisement serving system. The method according to one embodiment of the present invention comprises receiving a request for one or more advertisements that satisfy one or more constraints. A set of advertisement contracts is generated, wherein the set of advertisement contracts comprise one or more advertisement contracts that satisfy the one or more constraints. The contractual time period for a given advertisement contract in the set of advertisement contracts is then determined. A subset of advertisement contracts is then generated, wherein the subset of advertisement contracts comprises the advertisement contracts in the set of advertisement contracts that are active on a given date. The subset of advertisement contracts is then inputted into an optimization algorithm and one or more advertisement contracts are selected by the optimization algorithm.

Abstract: A method of constructing a score-optimal R-tree to support top-k stabbing queries over a set of scored intervals generates a constraint graph from the set, and determines over each node in the constraint graph that has no other nodes pointing to it the node with the smallest left endpoint; for each of these nodes, the associated interval is added to the tree and the node is removed from the constraint graph.

Abstract: Subject matter disclosed herein relates to data management of multiple applications, and in particular, to fault tolerance for such management.

Abstract: Techniques described herein adaptively select materialized view fragments for persistent maintenance. During an interval of time, the selected fragments are persistently maintained in the database system, while the other non-selected fragments are not persistently maintained as materialized view fragments. Over time, the composition of the set of selected fragments may change. As queries are executed in the database system over an interval of time, statistics including the frequency of access of each currently selected fragment during that interval are generated. At the start of the next interval of time, based on these statistics, some currently selected fragments may be unselected. Some currently non-selected fragments of one or more candidate materialized views may be selected based on the statistics.

Abstract: Subject matter disclosed herein relates to document classification and/or automated document classifier tuning.

Abstract: Subject matter disclosed herein may relate to enabling offline operations for online applications.

Abstract: The subject matter disclosed herein relates to a method and/or system for generating schema responsive to user navigation patterns.

Abstract: The subject matter disclosed herein relates to processing information regarding events. In one particular example, a stabbing query may be formulated in response to an event. One or more sets are associated with and/or mapped to nodes of a tree.

Abstract: The system includes a query engine and an advertisement engine. The query engine is configured to receive a query from the user. The advertisement engine generates advertisement results corresponding to the query. The advertisement results are selected from entries in an advertisement database, where the entries include predicate values corresponding to a domain. The advertisement engine generates a diverse advertisement result that is a subset of the database entries that match the query. The diversity result varies at least one predicate by selecting entries for the list that include a proportional representation of each available predicate value in the database that matches the query.

Abstract: A query optimization technique that determines whether a query includes a self join that is transitively derived through table expressions having UNION operators. If so, the query is simplified to eliminate the table expressions and to reduce the query to an equivalent query over tables.

Abstract: A system for generating an ordered list. The system may include a query engine and an advertisement engine. The query engine receives a query from the user and determines parameters to match with the advertisement. The advertisement engine receives the parameters and generates a list of items based on the parameters. The system may function in a precompute mode to calculate intervals for each available item to minimize the variable processing costs for each item. Further, the number of intervals a crossed item may be selected in a manner to satisfy a given space constraint. By characterizing each item by a minimum price within each interval, the system can quickly query the interval matching the desired quantity for each item and determined if the minimum price for that interval is less than the top-k prices already included in the list.

Abstract: A system and method for bidding on advertisements. The system includes a query engine and an advertisement engine. The query engine receives a query from the user. The query engine analyzes the query to determine a query intent that is matched to a predetermined domain. A translated query is generated including the domain type. Once a domain is selected, the query may be further analyzed to determine generic domain information. The domain and associated information may then be matched to a list of advertisements. The advertisement may be assigned a score based on a bid price and a quality of the advertisement.

Abstract: A system and method for deriving user intent from a query. The system includes a query engine, and an advertisement engine. The query engine receives a query from the user. The query engine analyzes the query to determine a query intent that is matched to a domain. The query may be further analyzed to derive predicate values based on the query and the domain hierarchy. The domain and associated information may then be matched to a list of advertisements. The advertisement may be assigned an ad match score based on a correlation between the query information and various listing information provided in the advertisement.

Abstract: A system and method for generating advertisements based on search intent. The system includes a query engine, and an advertisement engine. The query engine receives a query from the user. The query engine analyzes the query to determine a query intent that is matched to a predetermined domain. A translated query is generated including the domain type. Once a domain is selected, the query may be further analyzed to determine generic domain information. The domain and associated information may then be matched to a list of advertisements. The advertisement may be assigned an ad match score based on a correlation between the query information and various listing information provided in the advertisement.

Abstract: A query optimization technique that determines whether a query includes a self join that is transitively derived through table expressions having UNION operators. If so, the query is simplified to eliminate the table expressions and to reduce the query to an equivalent query over tables.

Abstract: A query optimization technique that determines whether a query includes a self join that is transitively derived through table expressions having UNION operators. If so, the query is simplified to eliminate the table expressions and to reduce the query to an equivalent query over tables.

Abstract: A method for storing XML documents in a relational database system while exploiting XML Schema information to capture information about types, inheritance, equivalence classes, and integrity constraints in the generated relational schema, enabling efficient querying. The invention simplifies complex XML schema types, translates the simplified XML schema types into relational tables, and then stores relations corresponding to each XML element in relational table rows. The simplification includes grouping all occurrences of a given element together, assembling two or more element types into element groups if the schema indicates that elements of those element types will occur the same number of times, and applying a number of transformation rules to the element groups. The translation includes constructing a type graph from the simplified schema, building an element graph for each global element in the simplified schema from the type graph, and generating relational tables from the element graph.

Abstract: A system, method, and computer program product for processing XML queries over relational data and meta-data using a relational database system. The invention runs a query to generate a view definition, so a regular query processor can handle queries on a mix of data and meta-data. Names of desired tables are data-dependent, so the invention represents a default XML view as an XML query over the relational tables, gets the table names and table data by recursively invoking the query processor (first by querying the catalog table, and then querying base data according to a new construct). The invention thus processes queries over table names in addition to table values.