Abstract: An automated ticket reservation system proactively reserves tickets for a venue on behalf of customers who are identified as “fans” of the venue or an artist of an upcoming event at the venue. Subscribing customers to a proactive ticket reservation service can thereafter receive electronic notifications of tickets that have been proactively reserved for them based at least in part on a demonstrated interest in the venue or the artist of the upcoming event. The proactive ticket reservation system can determine that a subscriber is potentially interested in an event or a venue by analyzing customer data, including content streaming behavior and/or purchasing behavior of the subscriber.