Abstract: There is provided an ink jet ink composition which comprises: (a) at least one pigment; (b) at least one water-miscible organic solvent; (c) at least one emulsion resin; (d) at least one solution resin; and (e) an aqueous carrier medium; wherein the water-miscible organic solvent is 1,3-propane diol. Preferably the ink jet ink also comprises a dispersant for the pigment and a surfactant. There is also provided an ink jet printing process using the ink of the invention in a piezo drop-on-demand ink jet printer to print on a poly vinyl chloride printable medium and drying the print using infra-red radiation.