Abstract: This invention provides a method for enhancing ticket sales in theaters by installing massage chairs instead of conventional chairs to enable the viewer or patron to tone its mind and body while watching a performance. Increase in revenue is through increase in attendance and or increase in pricing. In a theater setting where not all of the chairs are replaced by massage chairs, the massage chairs are equipped with certain features and certain procedures for access and activation are placed to ensure that only patrons who paid at a premium can use the massage chairs.