Abstract: Methods, systems, and computer programs are presented for managing electronic messages of users in a social network. One method includes an operation for receiving attributes of a profile of a person with a person account that has started following an entity with an entity account, in the social network. Further, the person is added to one or more groups in the entity account based on the attributes. Each of the groups is associated with defined properties for adding persons to each group. Furthermore, messages, created by the entity and addressed to the one or more groups, are distributed to a stream of the person account.

Abstract: Technology for managing the flow of messages among accounts of a social network. One method enables a first account (e.g., person or entity account) to elect a second account (e.g., person or entity account) in the social network. The election causes the first account to follow the second account to receive electronic messages of the second account. Further, an election of the first account by the second account is disabled until the first account follows the second account. Additionally, the method includes an operation for detecting the first account has followed the second account and has added the second account to a communication group managed by the first account.

Abstract: Methods, systems, and computer programs are presented for managing the flow of messages among users of a social network. One method enables the election of an entity in the social network by a person in the social network. The election indicates that the person follows the entity to receive entity electronic messages. Further, an election of the person by the entity is disabled until it is detected that the person has elected to follow the entity. Additionally, the method includes an operation for detecting the election of the entity by the person, where the person is enabled to add the entity to communication groups managed by the person after the election. The entity is enabled to follow the person after the person elects to follow the entity, and messages from the person to communication groups including the entity will reach the entity.

Abstract: Methods, systems, and computer programs are presented for managing the visibility of relationships within a social network. One method includes an operation for enabling a person to establish a first follow relationship from the person to an entity in the social network. However, the entity is disabled to establish a second follow relationship from the entity to the person until the first follow relationship from the person to the entity is established. Further, the establishment of the first follow relationship with a limited visibility is detected, and the establishment of the second follow relationship is also detected. The method further includes an operation for disabling a user in the social network to obtain visibility of the second follow relationship if the first follow relationship is invisible to the user.

Abstract: Methods, systems, and computer programs are presented for managing electronic messages of users in a social network. One method includes an operation for receiving attributes of a profile of a person with a person account that has started following an entity with an entity account, in the social network. Further, the person is added to one or more groups in the entity account based on the attributes. Each of the groups is associated with defined properties for adding persons to each group. Furthermore, messages, created by the entity and addressed to the one or more groups, are distributed to a stream of the person account.

Abstract: Methods, systems, and computer programs are presented for managing the flow of messages among users of a social network. One method enables the election of an entity in the social network by a person in the social network. The election indicates that the person follows the entity to receive entity electronic messages. Further, an election of the person by the entity is disabled until it is detected that the person has elected to follow the entity. Additionally, the method includes an operation for detecting the election of the entity by the person, where the person is enabled to add the entity to communication groups managed by the person after the election. The entity is enabled to follow the person after the person elects to follow the entity, and messages from the person to communication groups including the entity will reach the entity.