Abstract: Financial institutions are continuously seeking effective ways “to onboard” customers. As used herein, “to onboard” or “onboarding” refers to a financial institution building its relationship with a customer just after that customer signs up for, or otherwise consumes, a financial product or service offered by the financial institution. Embodiments of the present invention provide apparatuses, methods and computer program products for onboarding customers. For example, according to an embodiment, the present invention provides an onboarding hub that onboards customers by helping customers set up and use an online banking website to manage their account(s).

Abstract: Embodiments of the invention relate to apparatuses, methods, and computer program products for providing notification messages relating to observations made about a customer's use of an account that is held by a bank. For example, one embodiment of the invention provides a bank computer system having a memory communicably coupled to a communication device and a processor. In one embodiment, the memory stores information about the customer's use of account services and features, including online banking. The processor is configured to monitor the information and make observations about the customer's use of the account services and features, and use the communication device to communicate a notification message containing information relating to how the customer could better utilize the account services and features.