Abstract: Methods and systems for making an order at a physical value-chain endpoints, e.g., a physical store using a cooperation manager operating on a processing system. The cooperation manager identifies value-chain members involved for the order and provides for specifying manufacturing and fulfillment process workflows, and determines monetary or other compensation for participation. The cooperation manager for example provides an incentive for a physical store to have a terminal to enable a customer to purchase goods at an online store, such purchasing generating compensation for the store owner. Customers' and recipients' purchasing history may be collected and used to target participants of the cooperation system. Personalized communication can be delivered to one-time customers at participating retail stores.