Abstract: In one embodiment, there is provided a cognition nurturing toy comprising at least one rigid board having a series of cavities therein, with each cavity having a distinct outline belonging to a first set. There is also provided a series of colorful illustrations printed on the board with each illustration encompassing one cavity. Each illustration in the series is arranged on the rigid board in a coherent order portraying at least one environment. The cognition nurturing toy also comprises a plurality of distinct pieces each having a shape corresponding to one of the outlines of the cavities such that each piece is insertable in only one of the cavities. Each piece further has colors and graphic properties of the illustration encompassing the corresponding cavity. A child using the cognition nurturing toy is able to associate each piece to only one of the cavities, using shape recognition, color recognition and whole picture recognition.