Patents by Inventor Jeddy Chang Chen

Jeddy Chang Chen has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and methods for generating dynamic market pricing for use in real-time auctions
    Patent number: 11830041
    Abstract: A system and methods for generating dynamic market pricing that is fair for both publishers and advertisers and the use of the pricing in real-time auctions. When a user views content over the internet, an online publisher provides content to the user with executable instructions, which notify an advertisement source that there is an impression for filling by an advertiser. The impression is submitted to a real-time bidding market for competing advertisers to bid to fill the impression with an advertisement. The system and methods generate dynamic pricing for the individual competing advertisers and use the dynamic pricing to compare advertiser bids to determine a highest or winning bid and a clearing price associated with the highest or winning bid.
    Type: Grant
    Filed: November 30, 2020
    Date of Patent: November 28, 2023
    Assignee: OPENX TECHNOLOGIES, INC.
    Inventors: Qasim Saifee, Michael Todd, Timothy Roy Cadogan, David Ee Kwung Lapsley, Jeddy Chang Chen, Eric Jongsang Kim, Anthony Frank Molinaro, Joel Peter Meyer, Moira Regelson
  • System and Methods for Generating Dynamic Market Pricing for Use in Real-Time Auctions
    Publication number: 20210118015
    Abstract: A system and methods for generating dynamic market pricing that is fair for both publishers and advertisers and the use of the pricing in real-time auctions. When a user views content over the internet, an online publisher provides content to the user with executable instructions, which notify an advertisement source that there is an impression for filling by an advertiser. The impression is submitted to a real-time bidding market for competing advertisers to bid to fill the impression with an advertisement. The system and methods generate dynamic pricing for the individual competing advertisers and use the dynamic pricing to compare advertiser bids to determine a highest or winning bid and a clearing price associated with the highest or winning bid.
    Type: Application
    Filed: November 30, 2020
    Publication date: April 22, 2021
    Inventors: Qasim Saifee, Michael Todd, Timothy Roy Cadogan, David Ee Kwung Lapsley, Jeddy Chang Chen, Eric Jongsang Kim, Anthony Frank Molinaro, Joel Peter Meyer, Moira Regelson
  • System and methods for generating dynamic market pricing for use in real-time auctions
    Patent number: 10853848
    Abstract: A system and methods for generating dynamic market pricing that is fair for both publishers and advertisers and the use of the pricing in real-time auctions. When a user views content over the internet, an online publisher provides content to the user with executable instructions, which notify an advertisement source that there is an impression for filling by an advertiser. The impression is submitted to a real-time bidding market for competing advertisers to bid to fill the impression with an advertisement. The system and methods generate dynamic pricing for the individual competing advertisers and use the dynamic pricing to compare advertiser bids to determine a highest or winning bid and a clearing price associated with the highest or winning bid.
    Type: Grant
    Filed: August 20, 2013
    Date of Patent: December 1, 2020
    Assignee: OpenX Technologies, Inc.
    Inventors: Qasim Saifee, Michael Todd, Timothy Roy Cadogan, David Ee Kwung Lapsley, Jeddy Chang Chen, Eric Jongsang Kim, Anthony Frank Molinaro, Joel Peter Meyer, Moira Regelson
  • System and Methods for Generating Dynamic Market Pricing for Use in Real-Time Auctions
    Publication number: 20140058849
    Abstract: A system and methods for generating dynamic market pricing that is fair for both publishers and advertisers and the use of the pricing in real-time auctions. When a user views content over the internet, an online publisher provides content to the user with executable instructions, which notify an advertisement source that there is an impression for filling by an advertiser. The impression is submitted to a real-time bidding market for competing advertisers to bid to fill the impression with an advertisement. The system and methods generate dynamic pricing for the individual competing advertisers and use the dynamic pricing to compare advertiser bids to determine a highest or winning bid and a clearing price associated with the highest or winning bid.
    Type: Application
    Filed: August 20, 2013
    Publication date: February 27, 2014
    Applicant: OpenX Technologies, Inc.
    Inventors: Qasim Saifee, Michael Todd, Timothy Roy Cadogan, David Ee Kwung Lapsley, Jeddy Chang Chen, Eric Jongsang Kim, Anthony Frank Molinaro, Joel Peter Meyer, Moira Regelson