Abstract: The present invention provides a store identity (SI) image response research system, including: at least one consumer member terminal; at least one corporate member terminal; and an SI image response research server connected to the consumer member terminal and the corporate member terminal, providing a survey service for researching a consumer demand on an SI image design to the consumer member terminal, and providing at least one SI image design proposal created by reflecting a reply from the survey service or a consumer demand based on the reply to a corresponding one of the corporate member terminals, wherein the survey service provided by the SI image response research server includes a survey item for researching a consumer choice for a design element which matches a business category and less than a predetermined number of image adjectives representing a store personality which are registered by the corporate member terminal.