Abstract: A self-service eyewear ordering kiosk is disclosed. Customers may order eyewear at the kiosk without requiring assistance from retail sales associates or from optical professionals. Sample eyewear frames are available at the kiosk for the customer to try on and to select a desired frame style. A user interface on the kiosk accepts customer eyewear data, such as a selected frame style code and an optical prescription. The kiosk also includes a camera that is used to capture images of the customer. The images are used to calculate at least one eyewear parameter on the customer, such as a pupillary distance. A lorgnette or other reference device is held to the customer's face to provide a reference for the eyewear parameter calculations.