Abstract: A system and method for organizing new content on the user interface of an electronic device. Graphical representations (e.g., book or album covers or icons) representing the content that the user is most likely going to want to open next are presented on a virtual shelf on the user interface of the device. The graphical representations are preferably organized in receding order of likelihood of opening from left to right. As new items appear on the virtual shelf, older items are shifted to the right. A limited number of items (graphical representations) can be depicted at one time on the virtual shelf on the display of the device. The shelf can be scrolled left and right to view all of the items on the shelf.