Abstract: A method for managing and analyzing a digital presence throughout a content delivery network providing multiple channels for content delivery may include storing and distributing content in response to user requests using a plurality of edge servers. The method may also include managing a digital presence using a digital presence controller, the digital presence controller including a plurality of service modules that each manage and analyze at least one aspect of the digital presence. The plurality of service modules may manage the digital presence according to functional rule sets. The plurality of service modules may generate analytics descriptive of at least one aspect of the digital presence. The method may additionally include receiving inputs that control the digital presence by adjusting the functional rule sets and providing a quantitative assessment of the digital presence based on the analytics.

Abstract: The present disclosure presents methods and systems for recording and analyzing a visitor's interactions with a website aimed at determining a qualified sales lead. Lead scoring may be used based on interactions with content, navigation through a website, and the providing of information from the visitor. Events, such as lead scores exceeding a threshold value, may prompt a request for information from the visitor. Providing information may increase a profile level and allow access to previously gated content. Visitor and business information may be stored in a user profile. Interests of the visitor and an associated business area may be ascertained. The interests lead score, and progressive profiles may be used to tailor the content and organization of the website according to the needs of the visitor, to suggest content and business solutions to the visitor, and to determine if/when a visitor is qualified as a lead.