Abstract: A system to build and provide an immediate electronic reward to a consumer's PC, Web-TV, Pager (or other electronic media) in return for some action taken by the consumer on the Internet. Typically the reward is manifested in the image of an Electronic Phone Card that contains free long distance calling minutes. The amount of the reward and the nature of the accompanying marketing message (printed and audio) are built in real time according to the consumer's actions or answers to survey questions on the Internet, thus making this an “intelligent” system. Free long distance calling may be added to an existing card or may be delivered in the form of a new card.