Abstract: A community loyalty rewards system comprising a mobile device, a central server, and a pharmacy server. The mobile device has instructions stored on a mobile device memory that causes a mobile device processor to track health related activities, receive points for such activities, and push point data to the central server and pull status data from the central server. The pharmacy server has instructions stored on a pharmacy server memory that causes a pharmacy server processor to pushes campaign data to the central server and pull user point and status data from the central server. One of the pharmacy server processor and a central server processor determine a charity that receives the points.

Abstract: A system and a method for applying a business rule management system (“BRMS”) to a customer relationship management (“CRM”) system to create, test and/or publish a business rule in the CRM system is provided. A business rule editor utilizes template business rules constructed from domain-specific language and/or terminology and/or natural language and/or syntax. A business rule tester may test the business rule to ensure the business rule does not provide unintended results. A business rule publisher may publish the business rule into a production environment.