Abstract: Systems and methods for managing fundraising and donors through an interactive platform are provided to allow fundraiser organizers to manage donations, donor profiles and other fundraising analytics, while also creating donor-specific content delivered directly to specific segments of donors using a prioritized hierarchical communication system in order to increase engagement and retention of donors. Donors are provided with a customized content platform via an interactive feed, with additional options for creating customized donations to various fundraisers and selecting their own communication hierarchy for receiving content via multiple types of electronic communications, including text, e-mail, application and device notifications, etc. Fundraiser organizers can create dynamically-updated segments of donors based on donor profiles and donor activity such as recency, frequency and amount of donations made.