Abstract: Described herein are systems and techniques to facilitate the efficient generation and association of data based on communications across multiple communications channels. A unified communications system may process communications exchanges using multiple communications channels and generate data that may be associated with the interactions representing the communications exchanges. The system associates the interactions with a context. The system determines an interaction interface for subsequent communication based on the context and interaction data. The system further facilitates the switch of communications channels during a communications session, tracking, storing, and updating interaction and context data to maintain a consistent communications experience for a user.