Abstract: The claimed subject matter relates to an architecture that can facilitate, enrich, or nurture relationships in a business enterprise environment. In particular, the architecture can construct a set of profiles associated with entities of the enterprise (e.g., employees, teams, departments, or the enterprise) based upon a wide range of transactions (e.g., behavior, activity, productivity, relationships, explicit or implicit feedback from collaborators . . . ) relating to the entity. Based upon these profiles, the architecture can determine a set of tasks and also identify advantageous relationships, wherein the tasks and relationships are deemed to facilitate accomplishing an objective to benefit the enterprise or entity. In addition, the architecture can nurture or cultivate the advantageous relationships by suggesting suitable behavior or performing opportunistic actions.