Abstract: Various embodiments of systems, methods, computer programs, services, software components, etc. are provided. One embodiment comprises an enterprise platform for providing banking solutions to financial service providers. Logic embodied in a computer readable medium, the logic implemented on an enterprise platform in a financial service environment, the logic comprising: a module configured to execute a marketing campaign for a product across multiple channels of an enterprise platform; a module configured to send an offer for the marketed product over a channel of the enterprise platform; a module configured to associate the offer with a person; and a module configured to track the offer.

Abstract: Various embodiments of systems, methods, computer programs, services, software components, etc. are provided. One embodiment comprises an enterprise platform for providing banking solutions to financial service providers. One such enterprise platform comprises: at least one channel-aware service for providing a fundamental business process to enterprise applications across multiple channels, the at least one channel-aware service comprising: business logic associated with the fundamental business process; and channel-specific logic configured to modify the business logic based on a channel requesting the at least one channel-aware service.